“The Sales Moment; Issue #245″
Good salespeople have the ability to adapt to their environment and are sensitive to the needs and mood of their customer while others tend to disregard etiquette and manners. This lack of respect can deteriorate your relationship and cost you future sales.
Recently, I was asked to play golf with one of my clients at his private club. It is very exclusive and an honor to be invited. Another gentleman joined our foursome who, like myself, considered our host a client. During the round, he made several inappropriate comments to our client about his game and on more than one occasion he became loud, used foul language and threw his clubs in frustration.
These actions were not only disrespectful to our client but break the club’s rules of etiquette and could cause our client to lose his membership. At the least, it embarrasses him. I cringed when I heard him ask the caddy to keep what he saw to himself and not report it.
Take a moment to think before you speak or act. Be aware of how your actions will affect your client. Think twice before telling an inappropriate joke. Don’t get so comfortable with the relationship that you believe anything is okay. Be respectful of your customer’s time and his personal values.
We should never put our customer in an uncomfortable position. This does not mean you cannot be yourself or have fun. I have a great time with my customers. I just maintain a healthy dose of respect for the relationship and make a conscious effort to not take them for granted.
Your customer will notice and appreciate you for it.
Have a great week!